Posts tagged How to build a better holiday niche
How to Build a Better Holiday Niche – Part Three
Nov 19th
In Part One of How to Build a Better Holiday Niche we created our niche base, In Part Two we made several niche niche holiday gift list lenses, and now in Part Three, we get even nicheier!
KimberlyDawnWells’ third tip is: Build Lenses Using Three Niches and a Holiday.
The example used at the chat was: Favorite Christmas Frosted Cutout Cookies.
Think about it. When someone is searching for a cookie recipe, they don’t just type in cookies. They have a particular cookie in mind. They add qualifying details. They don’t just want any cookie, they want frosted cutout cookies for Christmas.
You need to dig deeper into your niche topic and get even more specific with it.
Some examples of this from Making Great Holiday Lenses:
* Kid-Friendly Thanksgiving Centerpieces with Pumpkins
* Elegant Christmas Wreathes with Snowflakes
* Casual Christmas Table Settings with Candles
One of the ways this works for my red kitchen appliances niche is: Best Red Kitchen Appliances for Christmas but the possibilites are endless.
Of course, on all of the “triple niche plus a holiday” lenses you make, you add a very obvious featured lens module linking right back to your original big ticket item lens! Make it sound as exciting as possible. Announce it as the greatest, the most awesome, the super fantasticist whatever that you are selling!
Click Here to see the Ultimate Red Kitchen Appliance for Christmas!
Keep in mind that any and all of these niche, niche-niche, and niche-niche-niche lens building tips can be applied to any holiday or for no holiday at all! Red Hot Accessories for a Red Kitchen
Now that you’ve got the know-how what are you waiting for? Hurry up and build yourself a better holiday niche!
Cyber-Monday is only 12 days away!
How to Build a Better Holiday Niche – Part Two
Nov 18th
Welcome to the second part of How to Build a Better Holiday Niche.
In part one, we chose a niche topic and built a big ticket item lens for it. Today we are going to broaden our niche by making what KimberlyDawnWells calls Niche Niche Gift List lenses that go with our chosen topic.
That isn’t a typo, I wrote niche twice because when it comes to niches, two are better than one.
A double niche goes a bit deeper than a single niche does. I’ll demonstrate with my red kitchen appliances niche.
My big ticket item that I really want to sell is a red gas range. A new range might be on top of anyone who cooks, gift list so I could make one gift list lens simply titled Gifts for Cooks and that would be good but what if I get a little more specific? What if I make a lens for Gifts for a Mom who Loves to Cook? Now I’ve got a double niche working for me and a much tighter and targeted audience.
Here’s a few more niche niche examples:
Instead of Gifts for Boys, you make What Ten-Year-Old Boys Really Want
Instead of Gifts for Grandma, you make Best Gifts for a Traveling Grandma
Instead of Gifts for Your Cat, you make Gifts for Your Siamese Cat
This is where your niche begins to grow. After you’ve made your first niche niche gift list lens, don’t stop! For example, after I’ve made my Moms who Love to Cook gift list lens, I can make a lens called 10 things a Dad who Cooks Really Wants gift list lens, and then maybe What to buy for a Man who Bakes gift list lens, a Bakers Dozen Favorite Gifts lens, a Gifts for the New Homeowner, etc. etc. etc. The trick to selecting your niche niche gift list lens ideas is that each one should revolve around your chosen big ticket item.
And finally here’s where your big ticket item lens come into play. On each of your niche niche gift list lenses you add a featured lens module towards the bottom that says something like, Want to see the Most Awesome Gift for, in my case, a Mom who Loves to Cook? And you insert a link back to your big ticket item lens, again in my case, the red range lens.
Now instead of having just one lens selling your big ticket item, you can have dozens of lenses all pointing to your big ticket item. And since each of your niche niche lenses appeals to a very specific and unique audience you’ve increased your chances of selling that dream product tremendously.
Building a lot of different lenses based on the same niche topic is a win-win situation.
Best case scenario – You sell a whole bunch of your big ticket item.
Worst case scenario – you sell a bunch of the smaller ticket items you’ve got listed on your niche niche wish lists!
And yes, there’s still more to come. Stop back tomorrow for Part Three of How to Build a Better Holiday Niche!
How to Build a Better Holiday Niche – Part One
Nov 17th
Recently we held a Giant Chat led by KimberlyDawnWells where we took a closer look at her Making Great Holiday Lenses lens and explored ways we could earn more money this holiday season with Squidoo. I’m going to share her fantastic tips in a three part series designed to help you earn more money at Squidoo by building your lenses around a niche topic.
Your first step in creating a better niche topic is to choose a very specific and unique topic that you love and are familiar with. Although it isn’t mandatory that you love your topic, it would be wise because you will be spending quite a bit of time on this project. After you’ve chosen your niche…
Tip #1 – Pick one awesome item and promote the heck out of it.
The idea is to choose one big ticket item that fits your niche topic and build a super lens about it. This lens is going to be your main super seller lens so choose wisely.
Keep in mind that Christmas is not only about toys. The ideas demonstrated on Kimberly’s lens are home theater recliners, binoculars with Swarovski crystal lenses, and a child sized Dune Buggy. You should choose an item of similar value that suits your own topic such as a diamond Journey necklace for a jewelry niche, a Sony VAIO Laptop for a writing niche, or the Weber Q grill for a tailgating niche.
Use your imagination and choose the most wanted dream item that people interested in your specific niche topic would really love to own.
To demonstrate, I’ve chosen red kitchen appliances as my niche topic because as everyone here already knows I like to cook. I didn’t choose cooking as my niche because that is far too wide a topic. You want to find a very narrow topic within your chosen subject area.
For my super seller item, I went crazy and chose Red Gas Ranges because I thought that anyone who likes red kitchen appliances would really love a red oven. On the lens, I spotlight very expensive red gas ranges produced by the Bertazzoni company.
That’s enough to get you started for today.
Choose a very specific topic that you want to build a new niche around.
Pick an awesome big ticket item that fits your new niche and build a great lens about it.
Stop back tomorrow for part two of How to Build a Better Holiday Niche!
