Squidoo writing should be conversational in tone and fun to read while still being authoratative.  You are the expert, you love your subject, and you enjoy telling others about it. 

When you start to preach about something, or just state facts in a more formal way, although your information and recommendations may be valid, readers can become bored and leave your lens to find something a bit more lighthearted and interesting to read.  Giant lensmaster Victoria_Neely has created a wonderful lens on this subject that I think all lensmasters will benefit from reading.   

Conversational Writing vs. Formal Writing  explores the differences between these two very different styles of writing and supplies tips and explanations to help you know when and where each style is appropriate.  I think that finding your own unique Squidoo voice is critical to the success of your lenses. 

Victoria_Neely’s fun-to-read Conversational Writing vs. Formal Writing can help you discover exactly which type of writing you’ve been doing and perhaps lead you to find your own perfect Squidoo voice; a voice your reader’s will trust and come back to hear more of.