How to Build a Better Holiday Niche - Part Three
In Part One of How to Build a Better Holiday Niche we created our niche base, In Part Two we made several niche niche holiday gift list lenses, and now in Part Three, we get even nicheier!
KimberlyDawnWells’ third tip is: Build Lenses Using Three Niches and a Holiday.
The example used at the chat was: Favorite Christmas Frosted Cutout Cookies.
Think about it. When someone is searching for a cookie recipe, they don’t just type in cookies. They have a particular cookie in mind. They add qualifying details. They don’t just want any cookie, they want frosted cutout cookies for Christmas.
You need to dig deeper into your niche topic and get even more specific with it.
Some examples of this from Making Great Holiday Lenses:
* Kid-Friendly Thanksgiving Centerpieces with Pumpkins
* Elegant Christmas Wreathes with Snowflakes
* Casual Christmas Table Settings with Candles
One of the ways this works for my red kitchen appliances niche is: Best Red Kitchen Appliances for Christmas but the possibilites are endless.
Of course, on all of the “triple niche plus a holiday” lenses you make, you add a very obvious featured lens module linking right back to your original big ticket item lens! Make it sound as exciting as possible. Announce it as the greatest, the most awesome, the super fantasticist whatever that you are selling!
Click Here to see the Ultimate Red Kitchen Appliance for Christmas!
Keep in mind that any and all of these niche, niche-niche, and niche-niche-niche lens building tips can be applied to any holiday or for no holiday at all! Red Hot Accessories for a Red Kitchen
Now that you’ve got the know-how what are you waiting for? Hurry up and build yourself a better holiday niche!
Cyber-Monday is only 12 days away!
Very good article, thanks.
thinking this through, thanks.
Great ideas, this has been an excellent series of posts that will be very helpful. Thanks!
Let me see if I got it right:
Niche
Niche, Niche
Niche, Niche, Niche
Is that it?