Having a powerful niche in the writer’s world is known as branding.  A writer’s brand is basically the genre they are known for or what they are most knowledgable about.  Think of your favorite writer, fiction or nonfiction.  What books have they written in the past?  Now think about what you expect them to write in the future. 

If you chose Stephen King, you know that his collection of novels are all horror related.  Knowing that, you wouldn’t expect his next book to be about rose gardening, would you?  Of course not!  Horror is Stephen King’s brand.  It’s what he’s known for and what you, as a reader, expect from him.  It’s also what gives him his reputation and more importantly, it’s what earns him his money.

A good example of a Giant Squid Lensmaster with a powerful brand is JohanntheDog.  Forgive me if I’m wrong but I believe all of Johann’s lenses are in some way dog related and with 100 lenses already built, that’s a lot of puppy power!

As you might expect, JohanntheDog writes expert lenses about dog sports, dog care, dog training, dog herding and uses his lenses to raise money for dog shelters and animal rescue but Johann also writes lenses on some unexpected dog topics such as Painting dogs , the famous Dogs of War, and Dogs in Politics!

In addition to all of those lenses, JohanntheDog strengthens his canine brand by keeping a dog blog at his own doggy product  website.

Having a brand gives you the upper hand in the search engines and encourages return readers who trust you.  Start building (or improving) your Squidoo.com brand today and watch your reputation, ranking, and royalties grow!